The studio and its Spanish partner will introduce an indoor entertainment center in Madrid in 2020, after a first flagship attraction opens in New York in 2019.
Lionsgate on Wednesday unveiled a licensing deal that will see a second Lionsgate Entertainment City attraction launch in Madrid, Spain, in 2020, after its first indoor entertainment center opens in New York’s Times Square in 2019.
Lionsgate is reteaming with Spain’s Parques Reunidos, a global leisure-park operator, to launch the studio-branded attraction at the iconic Estación Principe Pio in Madrid. Lionsgate’s first indoor attraction in Europe will include a restaurant and lounge inspired by the one frequented by Don Draper in AMC’s Mad Men.
The Madrid attraction will also allow visitors to explore the worlds of The Hunger Games and Divergent Series via a challenge course and climbing wall, a motion simulator, a 4D theater and location-based VR experiences. The Principe Pio location in Madrid includes a terrace with views of the Royal Palace and Madrid’s main cathedral.
Lionsgate’s first indoor entertainment center, also a partnership with Spain’s Parques Reunidos, will launch at 11 Times Square in New York City. “We are thrilled to continue our global partnership with Parques Reunidos with the opening of our second Lionsgate Entertainment City location and our first branded leisure center in Europe,” Lionsgate senior vp global live and location-based entertainment Jenefer Brown said in a statement.
Lionsgate’s location-based entertainment business includes the Lionsgate Movie World outdoor theme park in South Korea, the Lionsgate Entertainment World indoor theme park in the works for China, and smaller indoor Lionsgate Entertainment City centers planned for destinations in the U.S. and Europe.